Services & SEM Expertise
With over 18 years of sem expertise, hands-on experience in Search Engine Marketing (SEM), I help ambitious brands, global organizations, and fast-scaling startups turn digital channels into reliable growth engines. My approach blends technical expertise, strategic thinking, and measurable execution — so you don’t just get visibility, you get results that matter.
Core Services
SEO Strategy & Technical Optimization
Strong search visibility starts with a rock-solid SEO foundation. Over the years, I’ve run advanced SEO strategies for travel, e-commerce, and consulting companies — always with one goal: sustainable, compounding growth. From technical site audits to strategic keyword mapping, I ensure your website is structured to rank and optimized to convert.
What this means for you: fewer technical barriers, better content visibility, and long-term improvements in search rankings that drive consistent, qualified traffic.
SEM expertise on PPC Campaign Management
PPC is more than running ads — it’s about making every click count. I’ve managed international Google Ads and Bing campaigns for brands like EconomyCarRentals and MarineTraffic, optimizing spend across millions of impressions. My process covers keyword research, smart bidding, ad testing, and audience segmentation to ensure you get the maximum ROI from your budget.
What this means for you: smarter campaigns that reduce wasted spend, generate qualified leads, and scale profitably.
Analytics & Performance Reporting
Data tells the real story behind digital performance. I build complete analytics frameworks that give you full clarity on your funnels and KPIs. From Tag Manager setups and event tracking to Looker Studio dashboards, I transform complex data into insights you can act on. I also specialize in multi-touch attribution, helping you see the full customer journey instead of just last-click results.
What this means for you: transparent reporting, better decision-making, and campaigns you can measure — not guess at.
Conversion Rate Optimization (CRO)
Attracting visitors is only half the battle — converting them is where the growth happens. I run A/B tests, analyze user behavior, and review landing pages to identify the points where customers drop off. Then I recommend and implement UX improvements that turn those missed opportunities into paying customers.
What this means for you: higher engagement, stronger conversion rates, and better ROI on all traffic sources.
Strategic Growth Planning with SEM expertise
SEM doesn’t exist in a silo — it’s part of your bigger growth story. Having led SEM at companies like Douleutaras (a fast-growing Greek startup) and Generation Y (a digital agency working with global clients), I know how to align digital tactics with business objectives. I create tailored growth roadmaps, go-to-market strategies, and positioning plans that adapt to your market, scale with your business, and deliver results over time.
What this means for you: clear direction, focused execution, and strategies built for long-term growth — not short-term hacks.
Team Leadership & Collaboration
Behind every successful campaign is a team that executes with clarity. I’ve led SEM teams across industries — from mentoring junior specialists to aligning cross-functional groups in marketing, development, and product. I also have extensive experience managing agency collaborations. My focus is on building processes and cultures that make high performance sustainable.
What this means for you: not just a consultant, but a partner who can integrate seamlessly with your team or agency setup to deliver results.
Solving Your Digital Challenges
Every business faces roadblocks in its digital journey. I provide tailored solutions designed to remove bottlenecks and unlock growth. Here are some common challenges I help solve:
- Need a scalable growth plan? I design strategies that align with your goals and deliver consistent results over time.
- Low organic traffic? I craft targeted SEO strategies that improve rankings, authority, and visibility in competitive markets.
- PPC budget wasted? I optimize campaigns to cut inefficiencies and focus your spend where it delivers the most impact.
- Unclear performance metrics? I set up tracking and dashboards that make your performance easy to understand and act upon.
- Weak conversion rates? I identify user friction points and implement CRO tactics that improve your bottom line.
Ready to Elevate Your Digital Strategy?
Let’s turn your digital channels into growth engines using that SEM expertise. Whether you’re running a global brand or a scaling startup, I’ll help you build and execute an SEM plan designed for measurable, lasting results.