About Yorgos Kokolakis

I became a search strategist the practical way: by running campaigns with real budgets and being accountable for the results.

I came up through a global car rental brokerage, where I went on to own SEM strategy across international markets and manage high-budget Google Ads campaigns through MCC. Alongside the campaigns, I led the development of JavaScript-based bidding automation and dynamic content-generation systems that supported both PPC and SEO performance.

At MarineTraffic, a global maritime tracking platform, I developed integrated SEO and PPC programs to bring in qualified traffic and leads, using analytics and campaign data to improve targeting, conversion rates and ROI.

Later, as Head of SEM at a digital marketing agency, I led SEM specialists running search and display campaigns for clients across multiple industries. I built data-driven budget and optimization frameworks designed to improve ROI and support lead-generation growth, with SEO integrated into client acquisition strategies.

Since 2017 I've also run SEMhappens, my independent consulting practice, advising businesses in transportation, hospitality, healthcare, retail, B2B and e-commerce on search, acquisition, analytics and conversion. I hold an MBA from the University of Strathclyde.

Today I work as a strategic advisor, a hands-on campaign manager or a mentor to your team, depending on what your business needs most.