SEM & SEO Strategist · Athens, Greece: Search & growth marketing that compounds.
I help businesses grow through data-driven SEO, PPC and performance strategy — backed by 10+ years across agencies, global brands and my own consulting practice.
About me
Strategy first. Hands-on where it counts.
I'm a senior search and growth marketing consultant who combines strategic leadership with hands-on expertise across SEM, SEO, analytics and conversion optimization. I've led SEM teams at agencies, run international Google Ads programs for global brands, and since 2017 I've advised businesses independently through SEMhappens. Explore my career and background or the services I offer.
Measurable
Every recommendation is tied to an acquisition number, not a vanity metric.
Integrated
Paid and organic search planned together, so each channel strengthens the other.
At a glance
- Focus
- SEM, SEO, performance marketing & analytics
- Industries
- Travel, e-commerce, B2B, healthcare, hospitality, retail
- Based in
- Athens, Greece — working with brands globally
- Engagement
- Strategic advisor, hands-on campaign manager or team mentor
What I do
Services built around sustainable growth
Technical expertise, strategic thinking and measurable execution — not short-term tactics.
SEO Strategy & Technical SEO
Site audits, keyword mapping and long-term organic growth plans.
PPC Campaign Management
International Google Ads and Bing campaigns with smart bidding and testing.
Analytics & Reporting
Tag Manager, GA4 measurement, tracking and Looker Studio dashboards.
Conversion Optimization
A/B testing, landing page reviews and UX improvements that lift conversion.
Strategic Growth Planning
Growth roadmaps, go-to-market and positioning aligned to business goals.
Team Leadership & Mentoring
Mentoring specialists and aligning marketing, development and product teams.
Experience
Agency, in-house and independent
From leading SEM teams at agencies to running global Google Ads programs through MCC — I've seen search from every side.
Head of SEM
- Led SEM specialists across search and display for multiple industries.
Independent Consultant
- Advises transportation, hospitality, healthcare, retail, B2B and e-commerce businesses.
Solving your digital challenges
Does any of this sound familiar?
Toolbox
Tools I work with every day
- Google Ads
- Google Ads Editor
- Microsoft Advertising
- GA4
- Google Search Console
- Google Tag Manager
- Looker Studio
- Screaming Frog
- SEMrush
- Ahrefs
- Moz Pro
- WordPress
- HTML / CSS / JavaScript
- PHP / SQL
Ready to elevate your digital strategy?
Let's turn your digital channels into growth engines. Tell me about your goals and challenges — every project starts with a conversation.
Get in touch