Here’s a little about Yorgos Kokolakis: I am a seasoned digital marketing strategist with over 18 years of hands-on experience driving measurable growth through data-driven SEO strategies and high-converting PPC campaigns. Throughout my career, I’ve helped businesses across industries — from fast-scaling startups to global travel brands and consulting firms — achieve sustainable online success.
My journey in Search Engine Marketing (SEM) has been shaped by a relentless focus on results. I’ve built and optimized performance marketing engines for companies like EconomyCarRentals and MarineTraffic, led full-funnel SEM strategies at Douleutaras, and currently contribute to digital excellence at Generation Y.
How I Can Help Your Business
I offer a full-spectrum, ROI-driven approach to digital marketing, tailored to your business goals. Whether you need to increase organic visibility, optimize paid media spend, or refine your conversion paths, I deliver actionable strategies that drive real business impact.
What I Can Do for You:
- Search Engine Marketing (SEO & PPC):
Extensive experience in designing, executing, and optimizing search advertising strategies across Google and Bing ecosystems. Skilled in keyword strategy, account structuring, audience segmentation, and bidding optimization to ensure scalable, measurable performance. - Technical SEO Audits & Strategic SEO Planning:
Proficient in conducting comprehensive technical audits to diagnose and resolve website performance issues. Utilize industry-standard tools such as SEMrush, Ahrefs, Moz Pro, Screaming Frog, and Google Search Console to deliver actionable insights and long-term SEO strategies that enhance search visibility and domain authority. - Analytics, Attribution, and Performance Measurement:
Expertise in setting up robust analytics frameworks, including advanced tracking through Google Tag Manager, detailed reporting via Google Analytics, and custom dashboard development with Looker Studio (formerly Data Studio). Adept at performance analysis, multi-touch attribution modeling, and deriving strategic insights to inform decision-making. - Strategic Growth Planning & Team Leadership:
Proven track record of designing go-to-market strategies, leading cross-functional marketing teams, and managing collaborations with agencies and external partners. Focused on sustainable scaling initiatives and continuous performance optimization aligned with business objectives. - Conversion Rate Optimization (CRO) and User Experience Enhancement:
Experienced in applying A/B testing methodologies, analyzing user behavior, and optimizing landing pages to boost conversion rates. Knowledgeable in UX frameworks and best practices aimed at creating frictionless, high-converting user journeys.
Every brand I work with benefits from a customized strategy grounded in analytical rigor, creative problem-solving, and a deep understanding of customer behavior. If you’re ready to elevate your digital marketing performance with a trusted partner, let’s connect.
To learn more about how your information is collected, used, and protected, please review my Privacy Policy. Your trust and data privacy are important to me.