SEO Case Studies: Results in Numbers

Real Google Search Console and GA4 figures from client work, anonymised. Each case shows the starting point, what was done and the measured result.

At a glance

Results in numbers

Selected results from the two case studies below.

+104.6%
Organic clicks

B2B industrial and drone technology client, six-month comparison.

+83.8%
Organic impressions

Same B2B client, whole site.

+96%
Organic conversions

Pet-care e-commerce retailer, four months after SEO launch.

580 → 634
Average page-one keywords

Same e-commerce retailer.

The work

The case studies

B2B industrial and drone technology

Structural SEO growth for a B2B industrial and drone technology client

The SEO foundation of the site was rebuilt from the ground up, in Greek and English, to turn a corporate website into an organic acquisition asset.

  • +104.6% organic clicks (173 → 354)
  • +83.8% organic impressions (1,305 → 2,398)
  • 7.6 → 6.9 average position

Pet-care e-commerce

SEO-led organic growth for a pet-care e-commerce retailer

Organic search moved from a secondary channel to the second-largest revenue source of the online shop in the months after launch.

  • +96% organic conversions
  • +14.2% organic clicks
  • 12.4 → 11.4 average position

Scale

Numbers from earlier in my career

Not client case studies, but the scale I learned to work at.

295
Google Ads accounts directed

PPC strategy across international markets at a global car rental brokerage.

50+
Affiliates recruited

Partnerships with affiliates, travel agents, airlines and hotels, with commercial agreements negotiated.

The fine print

About these numbers

The case studies are anonymised: clients are not named. Results are measured with Google Search Console and GA4, and each case states its comparison period. Where several specialists worked on a client, the case covers only the work I owned.

Figures are available on request for verification. Email me at hello@yorgoskokolakis.com and I will share the detail.

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